Free ROAS, calculated instantly.
Calculate your Return on Ad Spend (ROAS) instantly. Find out exactly how much revenue you are generating for every dollar spent on advertising.
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Calculator Inputs
Results
Return on Ad Spend (ROAS)
Profit from Ads
How to measure ROAS.
ROAS (Return on Ad Spend) is calculated by dividing your ad revenue by your ad spend. It helps you understand the effectiveness of your advertising campaigns.
1. Enter Ad Spend
Input the total amount you have spent on a specific advertising campaign or channel over a given period.
2. Enter Revenue
Input the total revenue that was generated directly from that specific advertising spend.
3. Analyze the Results
A ROAS of 1.0x (100%) means you broke even on ad spend (but likely lost money after COGS). Aim for a multiplier that covers all your business costs.
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ROAS measures the amount of revenue your business earns for every dollar it spends on advertising. It is the most direct metric for evaluating the performance of your marketing campaigns.
A "good" ROAS depends entirely on your profit margins. If your gross margin is 50%, you need a 2.0x (200%) ROAS just to break even. Most businesses aim for a 3.0x to 4.0x ROAS to ensure profitability after covering operating expenses.
Blended ROAS divides total business revenue by total ad spend. True ROAS looks only at the specific revenue directly attributed to the ad spend in a given channel. True ROAS is what you need to make decisions on where to scale spend.
Ad platforms (like Meta or Google) often over-report conversions and take credit for users who were going to buy anyway. They also don't always see when a customer refunds or upgrades. That's why it's critical to measure ROAS against your actual Stripe revenue.
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