Signal Sparrow
Platform — Destinations

One pipeline, every ad platform.

Building and babysitting a separate server-side integration for Meta, Google, GA4, TikTok, and LinkedIn is a project that never ends. Signal Sparrow forwards revenue-backed conversions to all of them from a single pipeline — with per-event mapping, automatic retries and delivery health built in.

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Six platforms, one pipelinePer-event mappingRetries & monitoringLive in 30 minutes

Destinations, defined

Where your conversions go after Stripe.

A destination is any ad platform or analytics tool you forward conversions to. Once Signal Sparrow has captured a paying conversion and reconciled it to Stripe, destinations are how that revenue signal gets back to the platforms that need it — server-side, deduplicated and revenue-backed.

Instead of maintaining one brittle integration per platform, you configure a single pipeline once. The heavy lifting — the server-side Conversions API calls, identity hashing, retries and monitoring — is handled for every destination the same way.

Connect what you already run

Forward to every major platform.

Turn destinations on and off per workspace — no separate integration project for each one.

  • Meta Conversions API

    What we send: Purchase & subscription events with revenue

    Server-side CAPI, deduplicated

  • Google Ads

    What we send: Enhanced & offline conversions with value

    Offline conversion import

  • Google Analytics 4

    What we send: Server-side events, no client gaps

    Measurement Protocol

  • TikTok Events API

    What we send: Conversions & revenue signals

    Server-side Events API

  • LinkedIn Conversions API

    What we send: B2B pipeline & revenue events

    LinkedIn CAPI
Why one-off integrations don't scale

Every platform is a different API, and all of them drift.

Forwarding conversions to one platform is a weekend project. Doing it reliably across six — with correct mapping, dedup and retries — is a maintenance burden that quietly rots.

MetaIts own API and payloadMaintain
Google AdsIts own identity rulesMaintain
TikTokIts own breaking changesMaintain
Six by handSix things to fail
Problem 01

N integrations, N times the upkeep

Each platform has its own API, payload format, identity rules and breaking changes. Maintaining six by hand means six things that can silently fail.

Raw signupSent as a PurchaseWrong
$0 trialForwarded as revenueWrong
OptimizationCorrupted
Problem 02

Mismatched event mapping

Sending a raw "signup" as a Purchase — or forwarding a $0 trial as revenue — corrupts optimization. Correct per-platform mapping is fiddly and easy to get wrong.

Rejected payloadNo retryDropped
Expired tokenNo alertDropped
CPA creeps upUnexplained
Problem 03

Failures you never see

A rejected payload or an expired token drops conversions with no retry and no alert. The platform just optimizes on less data, and CPA creeps up unexplained.

How it works

Map once, forward everywhere, confirm delivery.

  1. Event mappingMapping
    Trial converted
    Purchase
    Expansion
    Purchase
    High-value signup
    Lead
    Churn
    Suppressed
    Step 01

    Map your events

    Decide which Signal Sparrow events forward to which platform, and what value they carry — trial converted, expansion, high-value signup. Set it once.

    • Meta CAPIQueued
    • Google AdsQueued
    • TikTok EventsQueued
    Step 02

    Forward server-side

    Each enriched, reconciled conversion is sent to every enabled destination via its server-side API, with PII hashed and events deduplicated.

    • Meta CAPISending
    • Google AdsSending
    • LinkedIn CAPISending
    Step 03

    Confirm & retry

    Deliveries are logged with status and match quality. Failures retry automatically, and persistent issues surface in pipeline health.

Control what each platform receives

The right event, with the right value, to the right platform.

Not every event belongs on every platform, and not every platform speaks the same language. Signal Sparrow gives you per-event, per-destination mapping — so a trial conversion lands as a Purchase on Meta with real MRR, an expansion forwards its delta, and a $0 trial start never pollutes a revenue-optimized campaign.

Your eventForwarded asValue sentTrial convertedPurchase / SubscribeNew MRR — $149ExpansionPurchaseΔ MRRHigh-value signupLead / Registration—ChurnSuppressed—

Map, exclude or re-value any event per destination — no code, no re-tagging.

What one pipeline delivers

Better signal to every platform at once.

Platforms from one pipeline
6
One pipelineSix platforms
Conversion delivery health
98.7%
DeliveredRetried
Typical Meta event match quality
9.0+
010

Illustrative figures based on typical delivery performance across connected destinations.

Reconciled to Stripe

Only forward conversions that are real.

Every conversion sent to a destination is reconciled to Stripe first — attributed plus direct/unknown equals your net MRR for the period, to the cent. So the revenue signal your ad platforms optimize on is the revenue that actually hit your account, not an inflated pixel estimate. Better inputs, better bidding, lower CPA.

See revenue attribution
Reconciled to Stripe91.4% match
Attributed
$42,180
Direct/Unknown
+$6,920

Net MRR in Stripe

=$49,100

Difference $0.00
Nothing dropped silently

Delivery you can watch, with retries built in.

Forwarding is only useful if it actually arrives. Every send is logged with its status and match quality; transient failures retry automatically with backoff; and persistent problems — an expired token, a rejected payload — raise a data-health alert in pipeline health instead of quietly starving a campaign.

  • Per-event delivery log

    Status and EMQ details for every single send.

  • Automatic retries

    Transient failures automatically re-sent with backoff.

  • Token health

    Warned before a partner token or connection expires.

  • One place to monitor

    Manage and observe all destinations in a single health view.

Delivery LogActive streams
  • Trial converted → Meta CAPIDelivered · EMQ 9.2
  • Trial converted → Google AdsDelivered · EMQ 8.8
  • Expansion → LinkedIn CAPIRetrying
30-minute setup

Every destination live in 30 minutes.

Connect Stripe and your ad accounts over OAuth, choose your destinations and confirm the default event mapping — no manual API keys, no per-platform engineering, no sales call. Your first reconciled conversion reaches every enabled platform within half an hour.

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Setup0 of 3
connect.stripe.comOne click
/oauth/authorize
  ?scope=read_only
  &response_type=code
2DestinationsOff
3Event mappingReview
First conversion reaches every platform

Questions, answered.

Everything teams ask before switching their attribution to Stripe truth. Still curious? Talk to us.

A destination is any ad platform or analytics tool you send conversions to — Meta, Google Ads, GA4, TikTok, or LinkedIn. Signal Sparrow forwards reconciled, revenue-backed conversions to each one server-side from a single pipeline.

Meta Conversions API, Google Ads, Google Analytics 4, TikTok Events API, and LinkedIn Conversions API — all configured once and managed from one place, with more added over time.

Yes. Mapping is per-event and per-destination. You choose which events forward where, what value they carry, and which to exclude — so a trial conversion can post as a Purchase with real MRR while a $0 trial start is suppressed.

Transient failures are retried automatically with backoff, and every send is logged with its status. Persistent issues — like an expired token or a rejected payload — raise a data-health alert in pipeline health so nothing fails silently.

Yes. Events carry a stable identifier so platforms like Meta deduplicate the browser pixel and the server-side event automatically, giving you full coverage without double-counting.

A DIY setup means building and maintaining a separate integration, payload format and retry logic per platform. Signal Sparrow gives you one pipeline with mapping, hashing, dedup, retries and monitoring handled for every destination the same way.

Ready to see which ads actually pay?

Start free, connect Stripe in 30 minutes, and get attribution that reconciles to the cent.

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  • Free to start — no credit card
  • Live data in 30 minutes