One pipeline, every ad platform.
Building and babysitting a separate server-side integration for Meta, Google, GA4, TikTok, and LinkedIn is a project that never ends. Signal Sparrow forwards revenue-backed conversions to all of them from a single pipeline — with per-event mapping, automatic retries and delivery health built in.
Where your conversions go after Stripe.
A destination is any ad platform or analytics tool you forward conversions to. Once Signal Sparrow has captured a paying conversion and reconciled it to Stripe, destinations are how that revenue signal gets back to the platforms that need it — server-side, deduplicated and revenue-backed.
Instead of maintaining one brittle integration per platform, you configure a single pipeline once. The heavy lifting — the server-side Conversions API calls, identity hashing, retries and monitoring — is handled for every destination the same way.
Forward to every major platform.
Meta Conversions API
What we send: Purchase & subscription events with revenue
Server-side CAPI, deduplicated
Google Ads
What we send: Enhanced & offline conversions with value
Offline conversion import
Google Analytics 4
What we send: Server-side events, no client gaps
Measurement Protocol
TikTok Events API
What we send: Conversions & revenue signals
Server-side Events API
LinkedIn Conversions API
What we send: B2B pipeline & revenue events
LinkedIn CAPI
Turn destinations on and off per workspace — no separate integration project for each one.
Every platform is a different API, and all of them drift.
Forwarding conversions to one platform is a weekend project. Doing it reliably across six — with correct mapping, dedup and retries — is a maintenance burden that quietly rots.
N integrations, N times the upkeep
Each platform has its own API, payload format, identity rules and breaking changes. Maintaining six by hand means six things that can silently fail.
Mismatched event mapping
Sending a raw "signup" as a Purchase — or forwarding a $0 trial as revenue — corrupts optimization. Correct per-platform mapping is fiddly and easy to get wrong.
Failures you never see
A rejected payload or an expired token drops conversions with no retry and no alert. The platform just optimizes on less data, and CPA creeps up unexplained.
Map once, forward everywhere, confirm delivery.
- Step 01
Map your events
Decide which Signal Sparrow events forward to which platform, and what value they carry — trial converted, expansion, high-value signup. Set it once.
- Step 02
Forward server-side
Each enriched, reconciled conversion is sent to every enabled destination via its server-side API, with PII hashed and events deduplicated.
- Step 03
Confirm & retry
Deliveries are logged with status and match quality. Failures retry automatically, and persistent issues surface in pipeline health.
The right event, with the right value, to the right platform.
Not every event belongs on every platform, and not every platform speaks the same language. Signal Sparrow gives you per-event, per-destination mapping — so a trial conversion lands as a Purchase on Meta with real MRR, an expansion forwards its delta, and a $0 trial start never pollutes a revenue-optimized campaign.
Map, exclude or re-value any event per destination — no code, no re-tagging.
Better signal to every platform at once.
Illustrative figures based on typical delivery performance across connected destinations.
Only forward conversions that are real.
Every conversion sent to a destination is reconciled to Stripe first — attributed plus direct/unknown equals your net MRR for the period, to the cent. So the revenue signal your ad platforms optimize on is the revenue that actually hit your account, not an inflated pixel estimate. Better inputs, better bidding, lower CPA.
Delivery you can watch, with retries built in.
Forwarding is only useful if it actually arrives. Every send is logged with its status and match quality; transient failures retry automatically with backoff; and persistent problems — an expired token, a rejected payload — raise a data-health alert in pipeline health instead of quietly starving a campaign.
Per-event delivery log
Status and EMQ details for every single send.
Automatic retries
Transient failures automatically re-sent with backoff.
Token health
Warned before a partner token or connection expires.
One place to monitor
Manage and observe all destinations in a single health view.
Every destination live in 30 minutes.
Connect Stripe and your ad accounts over OAuth, choose your destinations and confirm the default event mapping — no manual API keys, no per-platform engineering, no sales call. Your first reconciled conversion reaches every enabled platform within half an hour.
Questions, answered.
Everything teams ask before switching their attribution to Stripe truth. Still curious? Talk to us.
A destination is any ad platform or analytics tool you send conversions to — Meta, Google Ads, GA4, TikTok, or LinkedIn. Signal Sparrow forwards reconciled, revenue-backed conversions to each one server-side from a single pipeline.
Meta Conversions API, Google Ads, Google Analytics 4, TikTok Events API, and LinkedIn Conversions API — all configured once and managed from one place, with more added over time.
Yes. Mapping is per-event and per-destination. You choose which events forward where, what value they carry, and which to exclude — so a trial conversion can post as a Purchase with real MRR while a $0 trial start is suppressed.
Transient failures are retried automatically with backoff, and every send is logged with its status. Persistent issues — like an expired token or a rejected payload — raise a data-health alert in pipeline health so nothing fails silently.
Yes. Events carry a stable identifier so platforms like Meta deduplicate the browser pixel and the server-side event automatically, giving you full coverage without double-counting.
A DIY setup means building and maintaining a separate integration, payload format and retry logic per platform. Signal Sparrow gives you one pipeline with mapping, hashing, dedup, retries and monitoring handled for every destination the same way.
Ready to see which ads actually pay?
Start free, connect Stripe in 30 minutes, and get attribution that reconciles to the cent.
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