Spend to Stripe MRR, per campaign
Tie every campaign, ad set, and keyword to real subscription revenue — not trial starts or pixel fires.
ChannelMRRCAC
Meta · Prospecting$8,240$233
Google · Brand search$6,100$141See which ads bring paying customers — not trials.
Conversion tracking and revenue attribution for B2B SaaS, reconciled to your Stripe MRR to the cent. Live in 30 minutes — public pricing, no sales call.
Free to startNo credit cardLive in 30 minutes
30 minMedian setup
91.4%Average match rate
$42MRevenue tracked
Trusted by SaaS teams running serious paid acquisition
The platform
Every ad platform claims the win. Stripe settles it.
Meta, GA4, and Stripe each report a different cost per signup. Signal Sparrow replaces the argument with one number you can verify.
Meta · Prospecting$8,240$233Google · Brand search$6,100$141Retention read straight from Stripe
Trial-to-paid, retention, and expansion by acquisition source — from subscriptions, not inferred from page views.
M1M2M3M4M5M6
Server-side conversions, forwarded
Send paying-customer events back to Meta, Google, and LinkedIn so their algorithms optimize for revenue.
Meta CAPI98.2%deliveredGoogle Ads99.1%delivered
LinkedIn97.8%deliveredCatch CAC blowouts early
Blended and paid CAC with payback in months, plus alerts the moment a campaign drifts past your threshold.
Blended CAC$187↓ 12%
Paid CAC$233↓ 8%
Payback2.6 moon target
Reconciled to Stripe
Numbers you can verify, to the cent.
If attributed revenue plus direct/unknown doesn't equal your actual Stripe MRR for the period, we show a warning — never a pretty chart that lies.
- Attributed + direct/unknown always equals your Stripe MRR
- Match rate shown on every screen — never a black box
- Data-health warnings the moment totals drift
Attributed MRR · last 8 weeks+18% MoM
Reconciled to Stripe91.4% match
Attributed$42,180Direct/unknown$6,920=$49,100
How it works
From click to paying customer in one pipeline.
One snippet, one Stripe connection, every channel. No data team, no implementation project.
- 1
Track
Drop in one first-party snippet. Server-side and cookieless, it captures the visitors iOS and ad blockers hide from GA4.
- 2
Reconcile
Connect Stripe read-only. We join every subscription, expansion, and churn to the click that earned it.
- 3
Activate
Forward revenue-backed conversions to Meta, Google, and more via server-side CAPI, so platforms bid to MRR.
One snippetOne Stripe connectionEvery channel
Proof, not promises
$42,184,392
Revenue reconciled to Stripe for our customers this year — every dollar verifiable, down to the cent.
30 min
Median setup time
91.4%
Average match rate
98.7%
Conversion delivery health
2.6 mo
Typical CAC payback
Reconciled to Stripe91.4% match
Attributed$42,180Direct/unknown$6,920=$49,100
Integrations
Works with what you already run.
A lightweight tracking snippet plus OAuth to Stripe and your ad accounts. Connected in an afternoon.
OAuth connect — no manual API keysRead-only Stripe access by defaultServer-side forwarding included
Customers
Real stories, real revenue.
What teams running serious paid acquisition say after switching their attribution to Stripe truth.
“We finally saw which campaigns produced actual Stripe revenue and cut the rest. Wasted ad spend dropped 30% in the first month.”
“The reconciliation strip is the first thing I check. If it matches Stripe, I trust the report — CAC payback came in at 2.6 months.”
“Setup took an afternoon. Within a week Meta was optimising toward paying customers instead of free trials.”
Quotes anonymised at customer request — roles and figures are real.
Pricing
Transparent plans, no quote required.
Starter
For early-stage teams validating paid channels.
$69/mo
Ready for cohorts? Step up to Growth.
What's included
- 100,000 events / mo
- 2 seats · 1 workspace
- +$10/mo per extra workspace
- Stripe + Meta + Google
- Server-side forwarding
Most popular
Growth
For teams scaling spend with cohort visibility.
$149/mo
Scaling fast? Move up to Scale.
Everything in Starter, plus:
- 500,000 events / mo
- 5 seats · 3 workspaces
- +$10/mo per extra workspace
- Cohort retention
- Slack alerts
Scale
For larger teams and multiple workspaces.
$499/mo
Need SSO & SLAs? See Enterprise.
Everything in Growth, plus:
- 10,000,000 events / mo
- 20 seats · 10 workspaces
- +$10/mo per extra workspace
- Google Ads sync
- Read-only client seats
Enterprise
Unlimited scale with security and a dedicated partner.
Custom
Annual contracts. Volume pricing.
Everything in Scale, plus:
- Unlimited events
- SSO / SAML & audit log
- 99.9% uptime SLA
- Dedicated success manager
Prices in USD. Cancel anytime. Usage is never throttled — we notify and recommend the next plan instead.
Ready to see which ads actually pay?
Start free, connect Stripe in 30 minutes, and get attribution that reconciles to the cent.
- Free to start — no credit card
- Live data in 30 minutes
Questions, answered.
Everything teams ask before switching their attribution to Stripe truth. Still curious? Talk to us.
Meta, Google, and GA4 each claim conversions with their own pixel and attribution window, so the numbers never agree. Signal Sparrow attributes paid spend to your real Stripe MRR and reconciles every view to the cent — one number you can trust, not three that conflict.
About 30 minutes. You add a lightweight tracking snippet to your site and connect Stripe and your ad accounts over OAuth. No data team, no implementation project, no sales call required.
Yes. We forward paying-customer conversions server-side to Meta CAPI, Google Ads, and GA4, keyed on hashed first-party identity — so the platforms optimize toward revenue, not just pixel fires. PII is hashed before it ever leaves your workspace.
An event is a tracked interaction ingested in a billing period, metered on server-receive time. We never throttle or drop events for billing reasons. At 90% of your plan we notify you and recommend the next tier; you stay fully live the whole time.
Data is encrypted in transit and at rest, with EU data-residency available and a GDPR-ready DPA. Outbound PII is SHA-256 hashed, tenant data is isolated at the query layer, and access is role-scoped — read-only seats never see PII or tokens.
Yes. Self-serve plans are month-to-month with no contracts — manage or cancel anytime from the billing portal. Your delivery history and reconciliation data stay available throughout your period.