Terms and Conditions

These Terms and Conditions ("Terms") govern your access to and use of the Signal Sparrow LTD conversion-tracking and revenue-attribution platform at signalsparrow.com ("Signal Sparrow," "we," "us," or "our").

By creating an account or using the Service, you ("Customer," "you") agree to these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization.

These Terms incorporate by reference our Privacy Policy and, where we process data on your behalf, our Data Processing Agreement.

You must be at least 18 years old and capable of forming a binding contract to use the Service. You must provide accurate, current, and complete account information and keep it updated.

You are responsible for safeguarding your account credentials and for all activity that occurs under your account. You must notify us immediately of any unauthorized access or security breach at [email protected].

We may suspend or terminate accounts that provide false information, impersonate others, or are used by individuals who do not meet the eligibility requirements.

Signal Sparrow provides server-side conversion tracking and revenue attribution for SaaS businesses. The Service connects to your Stripe account (read-only) to read subscription and revenue data, captures website events via our tracking SDK, resolves identity and attribution, and forwards conversion events to advertising and analytics platforms you connect (such as Meta, Google Ads, Google Analytics, TikTok, and LinkedIn).

We may modify, add, or remove features over time. We will not materially reduce the core functionality of a paid plan during a billing period without reasonable notice.

We offer subscription plans as described on our pricing page. New paid subscriptions may begin with a 7-day free trial. Your payment method will not be charged during the trial unless you remain subscribed past the trial period.

• Subscription periods: Plans are billed on a monthly or annual basis, in advance, in USD (or the currency shown at checkout).
• Renewals: Subscriptions automatically renew for the same period unless you cancel before the renewal date.
• Invoices: We issue invoices or receipts through Stripe. You are responsible for ensuring your billing information is accurate.
• Taxes: Prices are exclusive of applicable taxes, duties, or levies unless expressly stated otherwise. You are responsible for any taxes imposed by your jurisdiction.
• Failed payments: If a payment fails, we may retry the charge and may suspend access after a reasonable grace period if the issue is not resolved.
• Upgrades and downgrades: Upgrades take effect immediately and may be prorated. Downgrades take effect at the next renewal date.
• Price changes: We may change plan prices with at least 30 days' advance notice. Price changes apply at your next renewal.
• Free plan: If we offer a free plan, it is provided subject to usage limits and may be discontinued with 30 days' notice.

Refunds. All fees, including subscription fees, overage charges, and Add-On fees, are non-refundable unless otherwise required by applicable law or expressly agreed in writing by Signal Sparrow. California residents may have additional protections under the California Automatic Renewal Law (e.g., prorated refunds for certain cancellations). Prorated refunds for unused portions of a billing cycle are not available unless otherwise explicitly stated or required by applicable law. Please contact [email protected] for specific refund requests.

Refunds for billing errors or unauthorized charges may be issued at our discretion upon review.

You may cancel your subscription at any time through your account settings or by contacting us. Cancellation takes effect at the end of the current billing period.

You are solely responsible for the lawful use of the Service and for the data you collect from your end-users. Specifically, you agree to:

1. Install and configure our SDK correctly and keep your implementation up to date.
2. Maintain valid and secure connections to third-party platforms you choose to integrate.
3. Protect your account credentials, API keys, and integration tokens.
4. Obtain all necessary consents, permissions, and legal bases required to collect and process end-user data.
5. Ensure your use of attribution data complies with applicable laws, platform policies, and your own privacy commitments.
6. Regularly review attribution outputs and configurations for accuracy and suitability for your business.
7. Not upload or process data you do not have a lawful right to process.

You acknowledge that we rely on the accuracy and completeness of the data and configuration you provide.

You agree not to use the Service to, or in connection with, any activity that:

• violates any applicable law, regulation, or the terms of any third-party platform you connect;
• infringes intellectual property, privacy, or other rights of any person;
• distributes malware, viruses, worms, trojans, or other harmful code;
• sends spam, unsolicited communications, or phishing messages;
• scrapes, crawls, spiders, or systematically collects data from the Service without authorization;
• attempts to access other customers' data, breach tenant isolation, or probe, scan, or test the security of the Service without authorization;
• engages in credential stuffing, brute-force attacks, or other abusive automation;
• conducts unlawful surveillance, stalking, or harassment;
• reverse-engineers, decompiles, disassembles, or attempts to derive source code from the Service or SDK, except as permitted by law;
• resells, sublicenses, or white-labels the Service without our written consent;
• uses the Service to build a competing product by copying features, design, or functionality;
• violates applicable export control, sanctions, or trade restriction laws.

We may suspend access for violations that create security, legal, or operational risk, with notice where practicable.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to use our SDK, APIs, and embedded scripts solely to integrate the Service with your websites and applications.

You may not:

• modify, translate, adapt, or otherwise create derivative works of the SDK;
• reverse-engineer, decompile, disassemble, or otherwise attempt to discover the source code of the SDK, except as permitted by applicable law;
• remove, alter, or obscure any proprietary notices or labels;
• use the SDK for any purpose other than connecting to the Service;
• distribute, sublicense, rent, lease, lend, sell, or transfer the SDK to any third party.

All rights, title, and interest in and to the SDK, APIs, and the Service remain our exclusive property.

The Service integrates with third-party platforms such as Stripe, Meta, Google, TikTok, and LinkedIn. Your use of those platforms is governed by their own terms and privacy policies. We are not responsible for:

• changes to third-party APIs, policies, or availability;
• actions third parties take with respect to data you instruct us to forward;
• delays, errors, or data loss caused by third-party platforms.

You are responsible for maintaining valid accounts and permissions with each third-party platform you connect.

You retain all right, title, and interest in the data you submit to the Service, including end-user data, conversion data, and configuration settings. We obtain no ownership interest in your data.

You grant us a limited, non-exclusive, worldwide license to host, store, process, transmit, and otherwise use your data only as necessary to provide, maintain, operate, secure, and support the Service, comply with applicable laws, and perform our obligations under these Terms and our Data Processing Agreement.

We do not obtain any ownership rights in your data. We will not sell your data, use your data for unrelated commercial purposes, or use your data to create products or services that identify you, your customers, or your business.

We may use aggregated and de-identified information that does not identify you, your customers, or any individual to analyze usage trends, improve the reliability and performance of the Service, and develop new features.

You may request an export of your data at any time during your subscription. Following termination, we will make your data available for export in machine-readable format (such as CSV or JSON) for up to 30 days, after which we may delete it in accordance with our retention schedule.

Our collection and use of personal data is described in our Privacy Policy. Where we process personal data on your behalf, our processing is governed by the Data Processing Agreement, which forms part of these Terms.

You are responsible for ensuring that your collection and use of end-user data through the Service complies with all applicable privacy laws, including obtaining any required consents.

We will treat your non-public business information and data as confidential and will not disclose it to third parties except as necessary to provide the Service, comply with law, enforce these Terms, or with your consent. We will not use your confidential information for our own commercial purposes or to compete with you.

You will keep our non-public technical and business information confidential, except as permitted to use the Service.

Confidential information does not include information that:

• is publicly available;
• was already known;
• is independently developed;
• is received lawfully from another source.

All intellectual property rights in the Service, SDK, documentation, trademarks, logos, and related materials are owned by Signal Sparrow or our licensors. Except for the limited licenses granted in these Terms, nothing transfers any ownership or intellectual property rights to you.

You may not use our trademarks without prior written permission, except as needed to identify Signal Sparrow as the source of the Service in ordinary business references.

If you provide feedback, suggestions, or ideas about the Service ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free, fully paid-up license to use that Feedback for any purpose, including to improve the Service and develop new products, without any obligation to compensate or credit you. Feedback does not include your confidential information or personal data.

We may offer features or services designated as alpha, beta, preview, or early access ("Beta"). Beta features are provided for testing and evaluation only and may be incomplete, unstable, or subject to change.

We may modify or discontinue Beta features at any time without notice. Beta features are provided without warranty of any kind, and support may be limited.

We use commercially reasonable efforts to make the Service available. We target high availability, but we do not guarantee uninterrupted access. The Service may be affected by third-party API outages, internet disruptions, maintenance windows, or other factors outside our control.

Attribution and conversion tracking are inherently estimates and depend on many factors outside our control, including:

• browser privacy features (such as ITP, ETP, and cookie restrictions);
• ad blockers, tracking prevention, and JavaScript blockers;
• user consent choices and cookie deletion;
• cross-device usage and identity gaps;
• delays, failures, or changes in third-party APIs (Stripe, Meta, Google, TikTok, LinkedIn);
• incomplete or inaccurate data provided by you or your integrations;
• network errors, server outages, or data-loss events.

You agree that attribution reports are indicative and should not be relied upon as the sole basis for legal, tax, accounting, or financial decisions.

We do not guarantee recovery of all conversions or attribution events.

The Service provides analytics, attribution, and revenue reporting for informational purposes only. Nothing in the Service constitutes legal, tax, accounting, financial, or professional advice. You should consult qualified professionals before making decisions based on Service outputs.

The Service is provided on an "as is" and "as available" basis, without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, title, or non-infringement. We do not warrant that the Service will be error-free, secure, or uninterrupted.

To the maximum extent permitted by applicable law, Signal Sparrow and its operator will not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, arising out of or related to your use of the Service, even if advised of the possibility of such damages.

Our total aggregate liability arising out of or relating to these Terms or the Service will not exceed the greater of (a) the amount you paid us in the 12 months preceding the event giving rise to liability, or (b) USD 100.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under applicable law.

You agree to indemnify, defend, and hold harmless Signal Sparrow and its operator from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• your use of the Service;
• your data or content;
• your breach of these Terms or violation of applicable law;
• your misuse of third-party integrations or failure to obtain required consents.

We may suspend or terminate your access to the Service immediately if you:

• breach these Terms or acceptable use policies;
• fail to pay amounts due after the applicable grace period;
• create a security or legal risk;
• use the Service in a manner that causes excessive resource consumption or harms other customers;
• are subject to a valid legal order requiring suspension.

Upon termination, your right to use the Service ceases immediately. Sections that by their nature should survive termination will survive, including Intellectual Property, Feedback, Confidentiality, Warranties Disclaimer, Limitation of Liability, Indemnification, Governing Law, and General Provisions.

For 30 days following termination or cancellation, you may request an export of your data. We will provide the export in a commonly used, machine-readable format such as CSV or JSON. After that period, we may delete your data in accordance with our retention practices.

These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms will be subject to the exclusive jurisdiction of the courts of England and Wales.

Nothing in these Terms prevents you from seeking relief in your local courts or consumer protection bodies where mandatory local law provides you with rights that cannot be waived.

Neither party will be liable for any failure or delay in performance under these Terms due to causes beyond that party's reasonable control, including but not limited to internet failures, cloud provider outages, natural disasters, war, terrorism, riots, embargoes, acts of government, pandemic, or failure of third-party services.

You may not use the Service in violation of any export control or sanctions laws, including those of the United Kingdom, European Union, United States, or other applicable jurisdictions. You may not use the Service if you are located in, or controlled by, a sanctioned country or entity, or if you are on any restricted party list.

• Entire agreement: These Terms, together with the Privacy Policy and DPA, constitute the entire agreement between you and Signal Sparrow regarding the Service and supersede all prior agreements and understandings.
• No partnership: Nothing in these Terms creates a partnership, joint venture, agency, employment, or fiduciary relationship.
• Severability: If any provision of these Terms is found invalid or unenforceable, the remaining provisions will continue in full force and effect.
• Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.
• Waiver: Our failure to enforce any right or provision is not a waiver of that right or provision.
• Electronic communications: Notices and other communications between us may be delivered electronically (including by email or through the Service) and satisfy any legal requirement that such communications be in writing.
• Consumer rights: Nothing in these Terms limits any consumer rights or statutory protections that cannot be excluded or limited under the law applicable to you.
• Survival: Provisions that by their nature should survive termination or expiration will survive.

We may update these Terms from time to time. We will provide at least 30 days' advance notice of material changes before they take effect, by posting the updated Terms on the Service or sending notice to the account owner. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.

For questions about these Terms, please contact us at:

• General support: [email protected]
• Privacy and data requests: [email protected]
• Address: 16 Humberstone Close, Luton, England, LU4 9ST